Atop the gleaming Four Seasons Hotel in Worli, Mumbai, wealthy locals and affluent tourists sit on plush couches and sip $18 cocktails. From this glamorous rooftop bar, five-star hotels, gleaming condominium towers, and other elements of the modern Mumbai skyline are visible, and that view is a testament to the city’s growing wealth. But a closer look reveals the many slums that dot the Mumbai landscape—slums that are stacked alongside highways, nestled under bridges, and even strewn across sidewalks.
Developing a Consumer Behaviour Change Strategy to Drive Urban Sustainability
We analyzed New York City’s current footprint and carbon inventory to determine the ten most impactful actions consumers could take to improve the quality of the city's resource base and help reduce greenhouse gas emissions, in alignment with the city’s ambitious goals. This work formed the basis of the city's GreeNYC strategy to shift behaviour patterns for city residents.