A World of Opportunities for Danish Business
Dalberg Media was commissioned by the Ministry of Foreign Affairs of Denmark to design, layout and develop the communications strategy for the launch of the report “The Sustainable Development Goals - A World of Opportunities for Danish Business”.
Dalberg Media was responsible for developing and executing a coherent communication strategy including social media and engagement of local and national media and press. Activities involved identifying key messages from the report to develop the overall narrative of the communication strategy, designing infographics for social media platforms to communicate key points, and video production to deliver core messages through social media channels. Stakeholder mapping of relevant communication partners was principal to the social media plan to raise awareness of the report and communicate key messages though each partner channel. The partners included representatives from NGOs, corporations, foundations and civil soci-ety. Social media packages were tailored by Dalberg Media and disseminated to engage partners.