Youth Innovation Lab
Dalberg Media was commissioned by the World Diabetes Foundation to conceptualize, plan and facilitate the Youth Innovation Lab and the communications activities at the WHO Global Dialogue on Partnerships for Sustainable Financing of Non-Communicable Disease (NCDs) Prevention and Control, which was held in Copenhagen in April 2018.
The Youth Innovation Lab welcomed 20 NCD-talents that Dalberg Media recruited through a global network of NCD-focused NGOs and academic institutions. The purpose was to innovate solutions for sustainable financing of NCD prevention and control to spark innovation and empower youth in relation to the UN High-level Meeting on NCDs. Over four days, talents were guided to come up with concrete solutions to some of the challenges tackled at the concurrent WHO Global Dialogue. In this way, the Youth Innovation Lab aimed at creating real-time inputs to the participants at the WHO Global Dialogue to inspire debate and new policy making. The talents presented their ideas in a market place format and 10 NCD-talents pitched their solutions in front of WHO Global Dialogue participants. All the ideas were disseminated in writing to the WHO Global Dialogue participants and the NCD-talents were organized in a talent network.
In the consequent communications effort, Dalberg Media produced videos with 13 high-level stake-holders at the WHO Global Dialogue, including the Danish Minister for Development Cooperation and the Assistant Director General on NCDs and Mental Health from WHO. On social media, the World Diabetes Foundation's reach increased by 14,000% in a week on Facebook and profile visits on Twitter increased by 191% in a month.