Media ecosystems are rapidly evolving with digitalization, creating challenges in sustaining high-quality, accessible, and diverse news. We supported a global technology company to assess the current and future landscape of the news publishing industry in India by analyzing untapped customer segments and consumption trends specific to LMIC markets, modeling publisher economics across English, Hindi, and regional markets, and identifying models best fit for an LMIC market. This informed the client’s strategy to engage the ecosystem and contributed to a public report outlining pathways for a more sustainable and inclusive news landscape in India.