Cyclance Inc., 2016
Dalberg Media was commissioned to develop a millennial engagement strategy to put young people at the front and center of key events, such as COP22 and the World Economic Forum Annual Meeting.
Dalberg Media developed a campaign, which was launched with a high-profile manifesto in The Time and The Guardian backed by 20 Nobel Laurates, CEOs and youth activists. As part of the engagement, Dalberg Media created and managed the website and social media accounts on Twitter, Facebook and Instagram and partnered with UNA-UK, Sustainia and + SocialGood to amplify the campaign’s social media profile. Dalberg Media also led two Twitter chats in connection to the Human Rights Day and during the World Economic Forum Annual Meeting. Dalberg Media further hosted two events during the World Economic Forum Annual Meeting and produced a series of five Facebook live interviews during WEF. Finally, Dalberg Media created a video production with a film to launch the campaign.