Design principles are guidelines that consider the end user experience for a product. The seven principles in this set are illustrated to help deliver a financial product that meets the current and future needs of low-income consumers.
The seven principles in this set are culled from the Aspiring Indians study, part of The Human Account. They are illustrated to help deliver a financial product that meets the needs aspirations and behaviors of low-income consumers. This study could significantly shift how financial service providers understand, invest in, design for, and engage the underserved.
The Human Account, is a breakthrough public resource with behavioral and psychometric data on 34 segments representing 1.98 billion people. To read more, click here.
