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How can we better understand the behaviors of the under-served?

Rockefeller Philanthropy Advisors | Bill & Melinda Gates Foundation

Nearly three billion people have been overlooked by formal financial services. With rich behavioral and psychometric data woven into 35 segments representing 1.98 billion people, The Human Account can change all of that. The Human Account is a breakthrough, public resource with the potential to significantly shift how financial service providers understand, invest in, design for, and engage the underserved. The Human Account dataset is currently being used by a broad range of financial service providers in India, Kenya, Nigeria and Pakistan. Learn more

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