Aspiring Indians I is the India chapter of The Human Account, a robust, holistic resource with data and insights covering six countries in Asia and Africa. Using a nationally representative sample, Aspiring Indians surveyed 3,300 respondents in 16 states in India to come up with critical insights, six key consumer segments and further developed six prototype financial products that meet the needs of the consumers of each segment. Aspiring Indians was led, created and developed by Dalberg, and funded by Bill and Melinda Gate Foundation and Centre for Social and Behaviour Change, Ashoka University.
Aspiring Indians II is the second chapter of the Aspiring Indians using data, insights, messaging and product principles from The Human Account to design and build financial product concepts to take to market. A total of six such product prototypes were created, each with a compelling value proposition to different types of consumers. They were developed to show those who are interested in designing better products and solutions to improve financial health where feasible and profitable market opportunity areas could be.
Read about 7 Design Principles to Create Financial Products for Low-income Consumers