Design principles are guidelines that consider the end user experience for a product. The seven principles in this set are illustrated to help deliver a financial product that meets the current and future needs of low-income consumers.
![7 Design Principles](https://dalberg.com/wp-content/uploads/2021/01/Design-Principles-01-1024x652.jpg)
![Design Principles-01](https://dalberg.com/wp-content/uploads/2021/01/Design-Principles-02-1024x652.jpg)
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![Design Principles-03](https://dalberg.com/wp-content/uploads/2021/01/Design-Principles-04-1024x652.jpg)
![Design Principles-04](https://dalberg.com/wp-content/uploads/2021/01/Design-Principles-05-1024x652.jpg)
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![Design Principles-07](https://dalberg.com/wp-content/uploads/2021/01/Design-Principles-08-scaled.jpg)
The seven principles in this set are culled from the Aspiring Indians study, part of The Human Account. They are illustrated to help deliver a financial product that meets the needs aspirations and behaviors of low-income consumers. This study could significantly shift how financial service providers understand, invest in, design for, and engage the underserved.
The Human Account, is a breakthrough public resource with behavioral and psychometric data on 34 segments representing 1.98 billion people. To read more, click here.